B1G1 - Global Giving Partnering Businesses With Charities
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Buy1GIVE1 is the home of transaction-based giving.
STOP. Take a breath. And imagine you were part of a world where every single transaction made a key difference.
Imagine, for a moment, you purchased a television, and automatically a cataract-blind child got the gift of sight. Automatically. Or imagine if today you bought a cup of coffee and someone in Africa got access to clean, pure water as a direct result. Again automatically.
It's all happening right now. Already Buy1GIVE1 (Buy1/Give1) has become a true global giving 'village', bringing together businesses, their customers and worthy causes in a way that's never been done before.
It's happening globally, every second, every day and in every way with a staggering 556 projects already underway and making a difference.
That's because in the Buy1GIVE1 world, every single sales transaction, be it buying a beer in Jamaica or renting a car in Reno (and everything in between) gives back in a well-defined, resonant and measurable way.
In this present economy, when both corporations and charities have seen a decrease in profits and contributions, cause-related marketing appears to really be catching on. Cause-related marketing is a business strategy involving a partnership between a company with a merchandise to sell and a charity with a cause to advance. As opposed to "corporate philanthropy," which simply includes a company making a tax-deductible charitable donation, cause-related marketing benefits both the company (by helping to increase sales, and thus, profits), and the charity (by bringing in contributions and calling attention to the cause.)
You buy a book, a tree gets planted. You dine out, a child gets fed. Buy One Give One - simple. The list is endless and the giving simply happens automatically, every second, every day and in every way.
And it is beautifully simple. Buy1GIVE1 is now becoming a global movement as more and more businesses jump on board and enjoy the incredible benefits of transaction-based giving.
In Buy1GIVE1, they make the stronger point that in all cases, the consumer is not just involved in CSR initiatives on a day-to-day basis. Buy1-Give1 generates answers to that and it does it every second, every day and in every way.
Article Source: Articlelogy.com
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