Testing And Tracking Your Sales Funnel
Go to: Previous Article Next Article
What is a sales funnel? A sales funnel is a string of effective strategies that leads a prospect through a selection of sales opportunities, creating loyalty and the possibility of an upsell. A successful marketing campaign needs a trigger that will mark the start of the funneling process.
Some of the ways to build a sales funnel include free coaching by email, exclusive membership sites and free newsletter subscriptions. As you can see, you have several options to choose from. You can try everything for a month or two, and stick with those that work.
Test and track various advertising options to evaluate not only which methods drive the most traffic to your site but which methods result in the most opt-ins and conversions. For example, you may find that PPC results in a ton of click throughs. Another example is your social media marketing efforts have a lower click through rate but an outstanding opt-in or conversion rate. If you can track which methods convert the most, your marketing strategy can be tweaked further.
Don't be afraid of experimenting with various alternatives as far as marketing is concerned. This can actually be necessary on a continual basis as different methods to market and capture leads or prospects hit the ever-changing internet world. There was a time when banner ads and newsletter advertising were the only way to go. But now that the best advertising alternatives are within our reach budget-wise, it's easier to test out several options.
What Bait are You Using?
Let's face it, some front-end offers and marketing strategies are going to work better than others. You may have an entire funnel designed and the marketing implemented and find that your entry-level product doesn't sell at all. Maybe your target customers cannot afford your price? Maybe you need to build your credibility more?
Whatever it is that you find out about your marketing methods through testing, you can modify your marketing strategy accordingly. The main thing you have to consider is that you may or may not discover your weak or strong points if you don't track your sales process well.
Even if all your leads buy from you, your job isn't over yet. Buying customers can be used to track your back-end sales. On this level of your sales funnel, you will start feeling complacent. Don't.. You may just find another offer that sells much better than the first. You can offer a bonus in exchange for a short survey. At the very least, you can offer your previous customers a chance to share in the profits by becoming your affiliates.
Article Source: Articlelogy.com
- Credit Cards A big selection of Cards in all flavors: Bad Credit Cards, Secured Cards, Prepaid Cards, Credit Cards for Canada, Low Interest Cards, etc -
Word Count: 449
Reduce Your Debts Without Bankruptcy. See How Much You Can Save. Free Debt Analysis
