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Philippine Call Centers and Government Support


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The economic life of the country is always tied up with its political life. In the Philippines, the boom in the call center industry is being developed and supported by the government. In fact, the growth of the call center industry is in part because of the support of the Philippine government. Call centers provide an alternative for Filipino professionals to work in the country instead of working abroad.

The call center industry has grown so much since 2001. Currently, there are more than 100 call centers spread out through different cities all over the Philippines. Although Metro Manila houses most of these call centers, a number of them have decided to locate in the Philippine provinces in the North and in the South. The provincial cities where call centers are located include Baguio City in the North; Clark Field, a former US military base converted into an economic center; Subic Bay Metropolitan Area, another former US military base; Cebu City, and Davao City, the queen city in Mindanao. This decision is because labor costs in the provincial cities are even lower than in Metro Manila.
Philippine call centers are also helping the government lower the unemployment rate in the whole Philippines.

In fact, more than 200,000 Filipino professionals are working in call centers, most of them are twenty-something and usually fresh graduates. Because of these call centers, the revenues generated from these centers amount to almost USD 2.5 billion in 2005 alone. By 2006, another USD 1 billion had been projected to add to this amount. These call centers are engaged in sales, customer service, and technical support among others.

The Philippine government projects that by the year 2010, around 2 million Filipinos shall have been working for call centers. In order to achieve this, the government is actively campaigning for investments from developed countries such as the United States, the United Kingdom, and Australia among others. In addition to this, the government has been strengthening the educational system of the Philippines so that the next batches of college graduates will be able to fulfill the growing market for call center professionals. In addition to this, the government is actively developing economic zones and technoparks in the country to house call center offices and buildings. By engaging in these pursuits, the government is enhancing the competitive advantage of Filipino call center agents.

The United States had presence in the Philippines for fifty years. Because of this, the Philippines has become exposed to American culture and the language that they have. As a result of this, Filipinos can easily adapt their listening ears and their accent to American English. In addition, they are able to relate well with American culture because of the continuing relationship between the Philippines and the United States.

By drawing upon the superb English skills of Filipinos, companies all over the world have much to gain. This is even bolstered by the efforts of the government to promote call center agents.
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