The Pros and Cons of Using Billboards
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Weekends are the most anticipated moments by families. It is the bonding moments and recreation escapade by going out of town or just roaming around the busy street or the rural streets. Either of the two places, what matters most is that the family are complete and happy.
One enjoyable weekend moment is driving with your family. As you hit the road with your kids sitting near the window staring at the colourful environment they are seeing, you would probably feel more comfortable and relaxed.
The enjoyment and the smiles in the faces that were felt by your kids while you are driving are just enough to ease the tired feeling as you drive.
As you drive along the road, you might notice the titans of the advertising world because of their enormous sizes. They can be called as the giants of the modern roads. You can see gigantic pictures of your favorite Hollywood stars in drama or action genre, in different costumes and poses, having in hand the product they are promoting. These gigantic pictures that you see from left and right of the narrow street as you drive along are called billboards.
Billboards come in different sizes. Companies around the world use the technique of rising giant billboards to gain attraction. More attraction means more popularity that will definitely lead to more sales. Companies spent huge amount of money to advertise even their cheap bookmarks for example, to get more customers and to tell them that they exist.
It is becoming a trend nowadays that companies hire the most popular celebrity such as actors and actresses so that the influence of that person will be transferred to the product. Companies are risking their money to advertise their product line using celebrities because study shows that customers are more likely to imitate their favorite celebrity. So for instance, their star posed with some bookmarks on hand, they will definitely find that bookmark printing shop to buy some bookmarks. That’s how celebrities affect the buying behaviour of customers.
The technique is to show to the public that their idol is using their product so the public must use it too. The billboards must also be more colorful so that it will be more attractive and catchy to the eyes of the motorist. However, using billboards as your advertising tool has some pros and cons. Here are some of them:
Advertising with billboards had been more and more popular as years go by. Billboards have been a part of the city's roads and streets for a very long period of time. However, there are disadvantages of using billboards despite the advantages they bring to the companies.
As mentioned, billboards usually come in sizes from the smallest to huge sizes. This makes the billboard more prone to collapsing whenever there is a typhoon. It is very dangerous because it might be blown away by the raging wind affecting the community nearby. The billboard might collapse and fall to a residential area where there are people living there. The dangerous scenario is that the massive weight of the billboard might crush a house in an instant killing more lives.
Car accidents are the usual thing in a city with crisscrossing roads as one car hits another in a head on collision. Billboards are sometimes the ones who are responsible for these accidents.
Billboards are made to be more attractive to gain the attention of the motorists. Because of this, motorists look at the billboards as an instinct ignoring the traffic lights or the cars around their cars. This scenario might cause a very serious accident and might take lives.
Because of the tall billboards, a man with a life so disappointing and lonely might climb up in the billboard to jump and end his life. This is called suicide. There are many cases in which people climb up the billboard to commit suicide.
If you want to use billboards, weigh its pros and cons first. If the pros outweigh the cons, go on.
Article Source: Articlelogy.com
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