My Internet Business Pre-Launch Blue Print
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When you are thinking about starting up your own online business you will want to have a pre-launch plan in place before jumping in with both feet. Consider it the blue print to creating a successful business.
One of the basic pre-launch steps you want to have covered is a detailed business plan that will cover even the most minute detail. Remember you can never have things too planned out.
A key aspect to making your internet based business is getting on the web in the first place; you'll need a web designer for that, or you can learn it on your own. We're going to be iconoclastic here, and suggest that it's worth your time to pay someone to do this for you. The primary business case for spending money on outside people is whether or not they can do something you can't, or whether they can do something you can do - but free your time up to do something else. Even if you're an HTML and CSS guru, if you're starting your own business, having someone else do the grunt work of designing the site is worth the time.
Conversely, you'll need to park your domain name; this we recommend doing yourself, and taking good notes. Domain names and domain name registration are sort of like potato chips. Once you start building web sites and making money off of them, you'll find that you're spending odd hours looking at interesting domain names with an intention to park them and use them later.
As part and parcel of the domain name parking part of your business plan, you should look into hosting providers. The first rule in hosting is that you get what you pay for. Take it from us - it's better to deal with a reseller who will answer the phone at 3 AM than it is to have your technical requests routed through Mumbai where an Indian cubical worker reads off of a script. Look into your bandwidth usage, and read the fine print carefully before setting up the contract.
She also helped me set up my customer feedback forums, and talked to me about font choices and usability. While she disagreed with stuff that Jacob Nielsen recommends (mostly because his sites look ugly and dated), she did point out that my content needed to be the focus of my site, and readability was key.
Before you launch into business ready to make millions, you will want to have a plan for getting customers to your site. You can not exactly make millions without any clients. You may have the best looking web site, with superior products at the absolute best prices, but without customers none of that really matters.
Traffic building is still something of a black art, but I'm focusing on keyword ad buy purchases - and believe it or not, advertising in the Daily Nickel newspapers. Since what I sell is household items, and tips on home organization, it's a natural mix of old style advertising and new. I also make sure that I'm in the Organizer's Circle of blog referrals, which helps a lot on getting on to social networking sites and builds relevance ratings.
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