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Three Simple Steps to Better Writing

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Do you know what separates the professional writer from the non-professional? Amateurs are more likely to write for the sake of writing. They spend their time creating tons of content (although most is negligible), it doesn't really do anything to increase business or inspire their audience.

So what is the goal of great writing? Professional writers have one main goal in mind with their writing: to change their audience. Great writers try hard to help their audience see through different eyes, act differently, and change the way they interact with the world.

Anyone can throw a few words together to make a complete sentence (case in point: most of the blogging world), but if you want to have real power throughout your writing, you must learn to write for impact. It's the difference between being merely educational and being influential. There are three simple steps to powerful writing: 1) writing for a particular audience, 2) using the right location, and 3) choosing and executing the right type of conversion.

Precise Audience

Getting in touch with your target audience is vital. See things from their perspective and not your point of view. Every article I write starts with identifying my target reader: What is his age? What are her hobbies and interests? Education? Income level? Purchasing habits? Etc.

Once I know whom I'm talking to, I custom tailor the message to resonate with them exclusively. For example, words such as revolutionary, cutting-edge, fresh, will more likely resonate with an 18-25 age group. The 60+ age group will almost certainly have a negative response to them; they have a preference for things that are proven, safe, and prudent.

Correct Medium

Right medium means the location of your message. There are many different places you can publish, each with its own strengths and weaknesses. You can use magazines, newspapers, books, journals, even radio and TV. There are also blogs, websites, ezines and other online mediums, as well. Which medium you use is determined largely by your audience.

As an example, if I'm targeting economists and writing an article on economic policy, most online methods would fail, whereas an academic journal would have much credibility. An article of that nature requires huge blocks of detailed text; something most people cannot read on a computer screen.

And I probably won't have enough space to make my case in a magazines or newspaper. Alternatively, if my content is concise, uncomplicated, and intended for a broader audience, possibly a newspaper article makes sense.

Most people skim when they read (especially online.) But if you publish your message in a forum that is more suitable for what you reader expects, they're much more likely to read it. You must consider the best medium for both your topic and readers.

Right Conversion

The three main types of conversion are know, feel, and do. When you write a know piece, you're seeking to inform the reader with new facts, or possible old facts arranged in a new light. You're trying to help them learn. With a feel article, then point is to develop a strong emotional reaction from the reader. And with a do piece, you're trying to get them to do something, to take some form of action.

Amateurs look at this and try to do all three (When they even recognize it at all.) Professionals focus on only one, because doing so affects the others. How do you want the readers life to change because they read your message? What do you want to see occur in them? Do you primarily want them to know, feel, or do something? Pick one - yes, just one - and carry it out well, and the others will take care of themselves.

To have maximum impact on your audience, you must write in a way that changes the reader. You must know who you reader is, and use the right medium to reach them. And you must pick only one conversion goal and write well. Because writing for change is the only words worth reading.
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