Tracking The Top 40 Radio
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In the music recording industry, a song track's popularity is determined by the interest in the song as expressed by listener radio requests and song sales. The Top 40 is a well known method of measuring the popularity of music tracks over a specified time period, which can be anywhere from a week to a year. The playing of the Top 40 hits became a popular radio station from 1962 to 1988. You can always find your favorite Top 40 music on internet radio.
You may be wondering how Top 40 works. What is the manner in which the Top 40 are determined and how does a particular song make it to the top? We will attempt to explain it to you. Each week, the 100 most popular songs are put into a chart by Billboard. Billboard chart placement is determined by sampling songs for airplay time and sales. The Top 40 songs are then extracted from Billboard's Hot 100 chart.
The amount of airplay, or times a song is played is first and foremost in Top 40 determination. Broadcast Data Systems (BDS), which is operated by Neilsen, calculates airplay for all songs. BDS uses a certain technology called digital pattern-recognition to capture songs that are being played on radio stations and music channels all over the US and Canada. This process of music recognition operated continually and collects data on more the one hundred millions songs each year, then the data is used by Billboard to determine the weekly Top 40.
The second method used in Top 40 determination is the number of sales that are reported from music stores for particular albums. To track sales, Billboard then uses Sound Scan, another technology developed by Neilsen that keeps track of record sales all over the US and Canada. When an album is purchased, all bar code sales data is transferred to the Sound Scan system, which then compiles that data in their own database.
The methodology of Billboard in weighting the compiled data has changed over time. In the past, they were using 90% airplay and 10% sales to determine the top songs. Now, they use 80% airplay and 20% sales because of shifting trends in how many people listen to radio versus how many people actually purchase singles. You can always find the most recent Top 40 on online radio.
Most recording artists' goal is to sell albums, and for albums to sell, their songs must be popular on the radio. Once a song hits the Top 40 list, a massive rise in album sales is generally guaranteed. Top 40 has been a measuring stick for album sales and the trend will likely continue.
Not making the Top 40 does not say that your success rate as an artist will be low. Not every artist requires huge sales to enjoy some degree of success. Some are content with the money they are making and the small spotlight that shines on them.
The Top 40 is an useful tool to determine which artists popularity are on the rise and which are stagnating.
Article Source: Articlelogy.com
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