Top 5 Marketing Recession Proof Strategies - Make More Money No Matter What The Economy Does
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Marketing Budgets
When times get tough and business slows down, the first place many network marketing or home based business owners look to make cut backs is the marketing budget. This may not be your best bet, historical data show that cutting back on marketing spending can be the worst thing to do in a tough economy. Continue reading and I'll provide you with some marketing recession proof strategies.
Recession Marketing
A study published by McGraw-Hill Research followed 600 companies spanning 16 different industries for five years studying their marketing, recession included. The study's data indicate that the companies who either maintained or increased their marketing budget spending had 256% sales growth as compared to those companies who cut back their marketing spending. Actually, those who did cut back their marketing had only a 19% growth during those same five years.
Step Up Your Game With These 5 Strategies
1. Instead of making cut backs look at your marketing campaigns and make sure you are not wasting any of your budget. Each of your marketing efforts should provide measurable details of cost per lead, cost per sale and the lifetime value of a customer. If your strategies do not provide these measurables you are wasting your money.
2. Use your copy to preemptively address your leads' concerns in this difficult economy. Know that people are much more careful about how they spend their money during an economic recession and address their concerns or objections before they've had a chance to voice them.
3. Take a fresh look at your Unique Selling Proposition (USP) and make sure it sets you apart from your competitors. You want your USP to not only pull your readers into your story, you also want to show them how your business will benefit them. Today's consumers much prefer a personal touch over a hard sell.
4. Look for specials, sales and bargains that your marketing campaign providers offer during tough financial times. Look for price cuts in leads lists, printing, media costs and postal services.
5. Consider new media outlets such as direct mail campaigns, radio ads or even local television commercials. Send your newly strengthened USP out into the world using every marketing avenue you can afford.
Opportunity for Growth
By using these marketing recession proof strategies you can turn a difficult economic time into an opportunity for growth. While consumers do change their spending habits during an economic recession, they will continue to spend. Grab their attention and show them why spending their money on your business is the prudent choice.
Article Source: Articlelogy.com
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