Every Business Needs An Online Store
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Today if you want to stay in business you need to realize your competition is not only the store down the street but also the online store. You may think you have 2 competitors within driving distance but you have at least 40 others online. 30 from the top 3 pages of Google, Bing and Yahoo and the few other paid listings that are on page one. While 75% of people only search on page 1 the other 25% may go to page two and three adding even more to your list of competitors.
While you many would assume everyone with a retail storefront or somethinga product to sell would have an e-commerce web site the opposite is true. Most lhave have a URL but don't take it to the next level, which is selling online.
The main reason seems to be lack of knowledge. Most are afraid to learn how to build a web site and know the cost to hire a professional designer is prohibitive. When I build my first site it was for a jewelry store and within six months knew I no longer wanted to pay high retail rent because I could more online. Soon after that I moved to a location that was 1/3 the cost.
I recommend using a free web editor like Kompozer or Joomla. Searching on line will give you a lot of free tutorials that walk you through building your first web page.Several low cost video lessions are available as well as free lessions on youtube. sure it is not easy and will take some to master but after you get used to the program the rest of the pages are easy to build. Some areas such as form building is a littleharder to learn but you can find free form builders and companies like coffee cup software to purchase programs from that allow you to build any form within minutes.
After the site is ready add paypal or google checkout for a low cost payment solution. If you want to offer both look into e-junkie.com. E-junkie allows you to use several payment options and even download ebooks without any programing required. Photographypromotion.com has a lot of SEO ideas that will work for almost any business. Another useful site that reviews back link software is linkbuildingreview.info. The information found would get you on the right path to successful search engine ranking.
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