5 Steps To Closing The Sale Without Making A Call
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Were you aware that there are five critical things that you can do to make a positive and last impression on a potential customer that will begin process of closing the sale before you ever open your mouth to talk to that customer?
1. Create a positive, dynamic, informative website. Your prospect may find you via the Internet long before you find him! Chances are that will be via a search engine or by going directly to your url when recommended by a friend, colleague, or associate. Your website could be forming the very first impression your prospect will ever have"of you and your business! Be sure your website is positive and dynamic"to generate a positive response from that prospect and make him want to do business with you. Similarly, provide quality content and information on your website that your prospect can really use"not just a bunch of fluff and sales pitches. Finally, make sure your website is easy to navigate and use!
2. Send the prospect a polished, professional proposal or brochure. If your potential prospect hasn't discovered you, but rather you are in the position of making yourself and your business known to your client, a professional, vibrant (think full color!) proposal, brochure, postcard, or other marketing piece will likely make your first impression for you. Again, you want that impression to be positive and reflective of what the prospect can expect when they do meet you and do business with you. Be sure anything you send out to a potential client is polished and professional. You can never remake a first impression.
3. Do your homework so you know something about your prospect. If possible, you should take your time to get to know your prospect or something about your prospect's business. Research the company on the Internet, talk with mutual associates to learn more about the prospect, and take a personal interest in how you can help your prospect not just in how you can make a sale. Your genuine interest and desire to help your prospect will be evident from the moment you first communicate with that prospect.
4. Personalize a product or marketing piece for the prospect. If you're meeting with a new prospect with the hope of selling him coffee mugs, create a custom mug for that prospect with his name or business name and logo on it. If you're providing a service or some other less tangible or easy-to-produce product, customize and personalize a marketing piece that will get the prospects attention. You might create a fake magazine cover with a headline that tells the prospect the benefits they can expect to receive from working with you. For instance, XYZ Company Nets $1 Million After Launching New Advertising Campaign.
5. Send your prospect a free gift. Most of us are tired of junk mail and may not give it a second glance. But send us something in a box and youve got our attention! We like presents and freebies! Before you meet with a new prospect, introduce him to you, your company, and your products or services by sending him a free gift. It could be a self-serving promotional piece, such as a key chain with your business name and logo on it. Or it could be a gift created just for the prospects personal use"such as a package of note cards or a notepad with the prospects name on them.
Think ahead, think differently, take a few small proactive steps to create a good first impression, and watch your numbers explode!
Article Source: Articlelogy.com
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