Using Pay Per Click Marketing
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Despite the existence of new methods of online marketing, there are still many marketers who go for the traditional route: PPC or Pay-Per-Click marketing. Of course, you can never discount the fact that it has become even more effective than ever. Just think about how many people all over the world utilize search engines, where your PPC ads will appear.
However, because PPC marketing involves money, you need to be very careful when it comes to making your decisions. To help you, here are some tips:
Only use niche Pay-Per-Click sites
It is true that both Google Adwords and Yahoo's Overture are two of the best PPC websites that you can choose. They both are huge, both have excellent customer support and both have very high traffic which may provide you with better ROIs (Return on Investments).
But they also have one problem: competition. There are thousands of PPC marketers who belong to these two websites so unless you have a really big budget for your ads and can create ,a powerful landing page, you may never be clicked on by your target market.
Hence, make time for niche PPC sites, such as Facebook. They may be small with traffic that could only be in the thousands, but competition is somewhat low. On sites like these it is a lot easier for you to be at par with your competitors. Also, since it is a niche market you are reaching, your traffic is better targeted. Businesspeople have actually obtained better ROI from advertising on sites like these.
Focus on Landing Pages
What is a landing page? When a search engine user clicks your ad, they are directed to a new page. This does not have to be the homepage to your website. In fact it will be more productive if you direct them to a page that will convert them from a user to a subscriber of your newsletter or even a new customer for your business. A landing page is also known as a lead generation page.
Creating a dynamic landing page, therefore, is crucial for the success of your PPC marketing. Ad2Action.com is in the business of creating the most effective and easy-to-customize graphics and templates for landing pages which accomplish the conversion goals above. You can also create multiple landing pages and test them against each other to determine which page obtain the highest number of click-through rates.
Choose your keywords well.
This is one of the most repeated tips you will get with PPC marketing, but it is also the one most often ignored.
Why are keywords so important in Pay Per Click marketing? The appearance of your ads depends on the keywords that you have chosen. They should match the words entered into search engines by users that are looking for information. So if you are selling a Mac computer, your ads will appear if a users is looking for "Mac computers for sale" or "where can I buy Mac Computers."
There are two different types of keywords to choose from: general or targeted. Of the two, you really should place emphasis on the niche-targeted keywords. These are words and/or phrases that are commonly utilized by your targeted customers. Using the example of selling Macs: if you are selling second-hand Macs, you don't just select "Mac computers for sale" but you use "second-hand (or used) Mac computers for sale.
Article Source: Articlelogy.com
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