How To Establish A Massage Therapy Salon
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The massage industry is one of the rare sectors that is doing quite well, so it is no wonder that many people are thinking about changing into it at least until the economic crisis eases a little. The qualifications can be obtained in six months and are not that expensive, if you can earn twice the fees each year as a massage therapist. The owner of a massage therapy clinic with a few therapists would obviously earn more still.
As the proprietor of the clinic, you will obviously have to set up the business and run it, which means doing the courses, finding a location, renting a salon, hiring staff and advertising. Having said that, you ought to be able to begin from scratch and be up and running within nine to twelve months. Here follows a few ideas on how to establish a massage therapy salon.
Let us assume that you already have your credentials for having learned at least 800-1,000 hours of coursework on massage therapy and that you have completed a couple of supplementary modules on office administration. The next task is to find a location for your salon or salon.
You should look for a spot where there is a lot of foot traffic, lots of pedestrians and if there is a lot of retail shopping there as well, so much the better. Do not worry too much about competition, unless the region is really saturated with other massage salons.
Many of your customers are likely to be female shoppers and female shop assistants looking for a foot massage or reflexology. Sportsmen and women and shop-owners tend to go for the full body massage, so being near a sports centre would be a good idea as well as massage therapy in sports centres is normally quite expensive.
The next question is which services are you going to offer? If you are going for the female shopper and assistant, then you should offer reflexology and you could couple this with a facial or and a manicure. Try to offer a unique service. Thai massage is still quite new in the Developed World and reflexology is part of Thai massage, so they are a good fit.
Swedish, classic, oil massage is great, but it is old hat, although you could offer it anyway. How about Hot Stones Massage? It is not new, but it is not seen everywhere either. All things considered, I would go for Thai, reflexology and Swedish.
Then you will need staff, because you want to get so busy that you cannot possibly run it on your own. First thing is, make sure that all your staff are qualified to do what they say they can do. Check up on them. Check on qualifications and references. You do not need to find any skeletons in the cupboard after it is too late to do anything about it.
Make certain that there is some overlap in what the staff are able to do, so that no client has to wait very long. Set the tone for your salon, make sure that visiting your establishment is a relaxing and enjoyable experience. This means choosing the staff, the decor and the entertainment very carefully.
Article Source: Articlelogy.com
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