Increasing Your Search Engine Ranking
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"If you have a business that also has a web site, it is imperative that you use a Search Engine Optimization. This is because these techniques will make it possible for your website to appear first in web visitor's search results. In other words, it directs more traffic to your website. Here are a few tips to increase your search engine ranking.
Keep an eye on your search standings so that you will know where you stand. Keep an eye on your page rank by using toolbar applications. Check your referrer log regularly so that you can track where your visitors are coming from.
Place appropriate keywords throughout every element of your site such as titles, contents, image names, URLs, etc. Ponder on how people looking for information about this topic would search on the net, think of the keywords as search terms. The title tag and the page header are the two most important spots to put keywords. However, putting too many keywords on your site will mark you as a spammer and you may be ignored by spiders.
The most basic strategy for SEO is the integration of internal links into your site, thus increasing the traffic to individual pages. See to it that you link back to your archives frequently when creating new content. Your anchor text should be friendly to search engines. Appropriate words that point to a page are directly proportional to the page appearing in search results when users run a query using those terms. Make sure that your links are appropriate. Beware of crossing the line into excessive linking so as not to get your visitors annoyed.
Add a site map which is a page listing and linking to all other major pages in your site to make it easier for spider engines to search your site. It's better if there are only few clicks to get to a page on your site.
Name your URLs with clear keywords to make them more search-engine-friendly.
Flash content looks really great but it cannot boost your SEO. Flash, Frames and AJAX have one thing in common, that is you can't link to a single page. Avoid using Frames. If you have to use Flash or AJAX, use it sparingly. If it is inevitable that your main page is a splash page that is all Flash or a single big image, place text and navigation links below the fold.
Spiders can only search text but not text within your images. Because of this, you need to make the words associated with your images as descriptive as possible.
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