Basic Internet Marketing Online Principles
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Some Internet based businesses still believe that using spam is the best way to market their products, and find potential customers. What they do not realize is that they are contravening one of the principles of Internet marketing online. Why do they think that their customers like receiving spam emails. Spam marketing does not work any longer, people either ignore anything that comes from a particular address, or set their email program to filter it out. So out of the millions of emails that are being sent, only about 1% will ever be read
The best way to market your business, or product, is by adopting target marketing principles, but you have to know where to find that market. Visit forums or user groups that are in a related niche to you, and then see who is talking about matters that show that they have an interest in related products or services. Then you have a target audience for your mailshot. And the response will be far higher than spamming uninterested Internet users.
If you adopt this method you will not be giving your product as much exposure, but it will be being exposed to the right audience, and more importantly those who might buy it. As well as the exposure decreasing, so will the amount of bad publicity and complaints that you get. A lot of those who received the unwanted mails, and were not interested in your goods, will just think that you are just another scamming operation.
Even if you are totally legitimate, nothing is going to change their initial perception of your products, and your business methods. However, by focusing on the members of groups that are concerned about related items, then you are likely to find that the ratio of mails to sales will increase.
Pricing your goods sensibly is a problem that a lot of Internet marketeers cannot do. They have no idea of the value of their products, or what people are prepared to pay.
Most people form an opinion on the product being offered as soon as they see it advertised. If they feel that it is too cheap they will be concerned about the quality, and then compare it to other products that are priced higher, wonder what could cause such a large differential, and then not buy anything. On the other hand, if the price is thought to be too high, they could possibly feel that it is too expensive for them and just turn away.
This is the reason why it is not a bad idea to spend some time looking around online at what your competition are charging for similar items. The reason for this is so you can get price your product slightly lower than they are. This way people will think that they are getting a good deal. But do not price it too much lower than the competition, or they will start to wonder about the quality of what you are offering.
If pricing your product is still a problem then re-visit the forums related to your niche, and find out what people would be willing to pay. Do this by checking through all the conversations, or by raising the question yourself, discretely of course. This is a tactic often used by large public relations companies on behalf of clients.
Always remember to do everything as professionally as you possibly can and do not be too pushy. You will not have a problem learning how to promote your business safely and easily, especially if you keep these basic internet marketing principles in mind.
Article Source: Articlelogy.com
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