How To Make Ebooks Work For You
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Let's look at some good reasons to go 'Beyond The eBook' In Your Information-Selling Business.
Ebooks and reports most definitely are hugely popular types of information products, and with the recent rise of eBook readers among the general public their popularity is likely to increase even more in the next few years. Ebooks are not, however, the 'be all and end all' in your online web based business. There is every reason to go 'beyond the eBook' and build into markets such as informational DVDs, video, audio, and personal mentoring. Here are 3 of the reasons.
1. Everyone will not like eBooks!
Yep, not everyone likes eBooks. Some people don't like reading from the screen, whilst for other individuals reading just doesn't work for them as a way of learning. By only offering eBooks you're ignoring the great amounts of people who are interested in your niche and want to buy the kind of information you're offering but don't want it in eBook form. These people might choose to buy a video or audio product, for example, instead of your eBook.
2. Ebooks have an image of "lower priced"
Other types of product usually sell for higher amounts than eBooks, which historically have a low perceived value. By adding other types of products you'll have greater an opportunity to increase your prices and offer products at different price points.
3. Ebooks can seem a little 'stale
Even though eBooks are just recently catching on amongst the general public, in the ecommerce world they can appear to be a little 'old hat.' There are plenty of people out there who are willing to buy and read eBooks but would prefer something a little more ambitious. Why not 'liven up your eBooks by re-packaging them and making them into a course? Each chapter could be made into an individual module or a component of the course.
EBooks are and will remain valuable segments of your internet marketing campaing, but it is crucial that you, as the webmaster, stay on top of fresh information and creative writing to make the eBook attractive to your customer.
Article Source: Articlelogy.com
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