Attraction Marketing Takes Advantage Of Un-Tech Savvy Network Marketers
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To a traditional network marketer, attraction marketing can be very frustrating. The traditional network marketers work very hard to generate interest using offline methods and the online attraction marketers are siphoning off these leads online by the hundreds. How are they doing this?
In Ann Sieg's latest report, The Attraction Marketer's Manifesto, she freely admits that attraction marketers are taking advantage of the hard work of millions of traditional, non-Internet MLMer's. They are basically scooping up leads by the thousands...leads that were generated by hard working, old school network marketers.
Before I get into the dirty tactics used in attraction marketing, perhaps it would be useful to define what attraction marketing is as it seems to be a very popular catch phrase flying around the Internet these days.
Attraction Marketing As Used By Network Marketers
The process of attracting prospects to your business opportunity rather than approaching them is the basis of attraction marketing. Most attraction marketers use the Internet to do this.
For the longest time network marketers have been told to build their business by creating a names list of friends and family. Attraction marketing teaches the polar opposite and many people that are uncomfortable with approaching their friends and family are turning to this way of building their business.
Many attraction marketers lead with a free offer such as a video series or an ebook. They typically will sell an inexpensive training course on how to build a network marketing business. Usually by the time a prospect has made a purchase of one of these training products, they have developed some sort of a relationship with the attraction marker and have typically come to trust them as a credible source of information on building a home-based business.
This kind of system is called a 'funded proposal'. All as this means is that the cost of advertising is recovered through the selling of the course. This allows the marketer to present their business opportunity to this prospect while at the same time getting paid to do it (or at least breaking even).
Using free and valuable (and searched for) information to attract prospects into a sales funnel and then eventually into a network marketing business opportunity is the goal of attraction marketing. It's a very sound marketing concept that has been proven to work but it does put the network marketers not using this method at a huge disadvantage.
How attraction marketers are mopping up thousands of leads as a result of traditional network marketers hard work...
The Internet is causing havoc for traditional MLMer's - A recent Jupiter study revealed that more than 25% of people they studied have cut back on watching TV...so they can spend more time on the Internet!
A couple of years ago, when Americans had a buying decision to make, 70% of them used the Internet to research their different options. The number has dramatically increased since then.
This is a fact that attraction marketers in the network marketing industry are taking advantage of and with devastating results. In the good old days when you showed someone a business opportunity, basically the only information they had was what you gave them; a brochure, a CD, or perhaps a one on one presentation.
In this information age, when someone gets told about a business opportunity, where is the first place they go to? Yup, you guessed it...Google! So the old school network marketers have done the hard yards by getting a prospect to the point of being interested enough to do the research, but what happens after that is totally out of their control.
As an example, let's imagine that someone was told about Herbal Life. The first thing they will do is go to the Internet and do some research. They may type in things like; 'building a Herbal Life business', 'Herbal Life success stories', 'Herbal Life Scam' or any number of search terms that relate to Herbal Life. People who are using attraction marketing know this and will dish up just the information that they are looking for. They may place and ad that says, 'How I Built a Massive Herbal Life Business In 6 Months'.
When the prospect sees those kinds of ads they are going to be interested...
... these message will often appeal to the prospect and so they will enter their details to get more information and now they are on that marketers mailing list.
Over the coming weeks they will get all sorts of information and at some point they may buy that person's ebook on how to build a network marketing business without chasing friends or family. At this point on, it's basically game over for the old school network marketer that actually got the lead warmed up in the first place.
The next step is that the marketer that sold them the course will follow up wit a telephone call. Before they know it, the prospect will be thinking;
"I love the idea of building my home business without having to chase friends & family. I've got to work with this person so that they can show me how to do it!"
People using attraction marketing will sometimes even use controversial messages to hook the prospect into there marketing system. There are no rules against this and it seems to be brutally effective. You can just about visit any mlm forum and you will see a thread about how unfair these tactics are how these marketers are stealing prospects.
In the real world crying that it's just not fair won't get you far, and I can almost guarantee that unless you are using informational marketing to attract new prospects to your mlm business, you probably won't have a much of a business in the years to come.
What's The Answer?
Well, as they say, if you can't beat them...join them.
There has never been a better time for you to roll up your sleeves and get on the technology band wagon. With the economy in desperate trouble and corporate America looking more shaky every day, people will be flocking to the Internet searching for a home-based business opportunity. If you're smart, you will put in the hard yards now so that you are in a position to help these people get what they are looking for.
Article Source: Articlelogy.com
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