Apple IPhone For SMS And Mobile Marketing Setup
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The launch of the iPhone 4 has created a whirlwind of hype over technological developments. With all the hype, it seems some amazing mobile phone developments have been forgotten. Sometimes the most basic innovations are most important because they can be used by everyone.
Not everyone owns or will own an iPhone 4 and have access to its applications and functions, however everyone who owns even the most basic mobile phone has access to SMS.
SMS has proved to be an effective means of reaching customers and providing updates in succinct messages. For potential customers, SMS marketing campaigns can be a great way for customers to gain more information. The simplicity of SMS keyword campaigns mean customers are more likely to initiate interaction because a keyword is easier to remember than a full website address or a full 1300 number.
STA Travel in New Zealand used SMS mobile marketing to their advantage. STA Travel connected with potential clients in a fun, instant and innovative way. Playing on the idea that most people wanted to travel, they offered people cheeky excuses and witty ways of getting themselves on holidays.
'How often have you needed to have a good excuse for the boss or teachers? STA Travel has your back!' Once TV viewers saw the promotion, they simply texted STA to 244 for excuses to send to their boss.
In 12 days, over 765 TXT replies were received using web-based SMS. From the mobile marketing campaign response reports, the company was able to find out which TV ad slots their audience responded most in.STA Travel overlaid the daily TXT responses with the TV TARP (Target Audience Rating Points) ratings. The TARP ratings are used to price ad slots, and STA Travel was able to decide their marketing strategies from the analysis.
Connecting with the customers can be simple with mobile marketing campaigns. SMS lets you leap over technological divides, reaching those with the latest iPhone 4, the smart phone, and even those with the most basic mobile phone.
Article Source: Articlelogy.com
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