The Expert and Making Money Blogging
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Being the expert in a field makes running a blog easy, popular opinion states. However having investigated this area, I found that the expert is more likely to struggle than someone new to the niche. There are many reasons for this and here are 3 of the top struggles that an expert may encounter.
If you are already an expert in a niche, then it is very easy for you to create content based upon that prior knowledge. However it is also the case that you may have to water down your expertise to accommodate new starters and the average experience of your market.
It would make sense to start a blog on something that you are an expert in as you already have the expertise to fill several pages with all of your tried and tested knowledge. However there is a problem that comes with this approach, at which point of your journey do you start your blog?. Do you wait for a major event in your professional career and progress from there, or do you return to the very start and educate people on your journey.
If you decide to start at your current position, then effectively it becomes a trade blog. In this you can use as much niche jargon as you like, the reason for this is because most of your readers will be involved in your industry, however your blog may make for nothing more than a curious read for them.
Thus a compromise solution needs to be found, and one option is to reference your early years on another page. You can then focus on writing posts on key moments and u turns that have occurred during those early years.
If you are still not convinced by this approach, take a look at what your peers are doing.
There are a lot of design and income placement questions to be answered when you are setting up a blog, these can take a long time to resolve and detract from your marketing activity. These issues are often never truly resolved, as the writer just wants to get on and learns to live with the feeling that something is not right. You can shortcut the design stage by using the elements that are working for your competition, think about why they are using them and customize each element to suit your blog.
What is the normal starting point for their blogs, which approach have the majority favored? Do not be afraid to take the opposite approach if no one else is doing it. If it works then you can capture the market from a unique position, but if this approach did not work out how you expected, you can always use this as a learning experience and more content for your blog.
If you are lucky enough to find a unique idea. Always consider the market and try contacting 3 or 4 bloggers, with discreet questions about why they have not mentioned this topic or are not using this feature. Often there is a very good reason for this omission and by checking their reasons, you can save yourself and your team a lot of time and embarrassment.
Once you are happy with the design and the purpose of your blog. You can introduce long term advertising partners onto your pages, as you now know the purpose of your blog you can pick partners that will provide benefit to your readers.
If your blog is designed to teach others then the magnetization model will have to be a lot less intrusive than if it was on a blog designed to convert visitors from browser to buyer. When people are learning they want an area where they can focus on the learning experience and take the skills away as quickly as possible without having to fight their way through pop ups, ad sense blocks or flashing banners.
However should the main focus of your blog be generating sales then you can be as market orientated as you like prior to the checkout stage. Once your visitors have decided to complete the sale, it must be very clear what you want them to do. Nothing should distract them from clicking on the 'pay now' option.
This all seems simple enough, yet over 70% of transactions fail at this point. Why? Because the marketer sits back and relaxes too soon, the visitor is on the sales page and there is nothing else you can do to convince them. There is however a lot you can do at this stage to ensure they remain convinced enough to complete the transaction.
A lot of checkout pages contain vast areas of white space for people and their mouse icons to wander around. If you allow your visitor the opportunity to stay here for too long, they may forget why they are here! Help your customer to remain focused on completing this last action step by ensuring that the only option on the page is to pay now.
Copyright of Igor Griffiths 2010
Article Source: Articlelogy.com
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