Mobile Marketing? Ask An Expert
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A mobile marketing conference in the United States met in July to discuss major mobile marketing campaigns and how to translate their success and results into other businesses.
The conference attendees talked about what makes a successful campaign and looked at examples of major global campaigns.
Findings of the conference came to the conclusion that there is no global blanket rule to developing mobile marketing campaigns. With the differing levels of technology and access to it, alongside the current trends in local advertising, the panellists concluded that it is important to tailor campaigns to local markets.
The panellists discussed a major computer hardware company's efforts to promote their products in the Indonesian market. The company successfully implemented their advertising campaign by altering their approach to suit the local market. Rather than focussing on tailoring their advertising to the modern smart phone technology, the company focussed on feature phone technology that was predominant technology in the region.
Attendees also discussed how important it is to develop mobile marketing campaigns with the basic rules of marketing still in mind. It was discussed that advertisers need to be aware that to utilise the highly effective mobile marketing tool, they need to ensure they use it correctly.
Panellists advised advertisers to not "just go mobile for mobile's sake". Mobile marketing is a powerful and extremely cost effective way to increase interest in a business. But to get the best results from any campaign, it is important to have clear and measurable objectives. To increase the effectiveness of a mobile marketing campaign, it is important to make it a star of the campaign.
Mobile marketing is most effective when it is a major part of an integrated campaign. Printing the key word and SMS number prominently in ads, and making it a feature of radio and television ads will ensure that businesses reach the greatest number of potential customers. Get the best value for money for your advertising spend by including mobile marketing in your next advertising campaign.
Article Source: Articlelogy.com
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