How to use Search Engine Marketing to Promote Your Real Online Business
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The key to promoting your real online business is website traffic. There is no way you can make money without it. One of the best types of traffic is traffic that comes from the search engines. You might wonder if it is practical to try and get traffic from the search engines. There are a lot of competing websites out there and you might not be able to beat them in rankings.
That is not necessarily the case. While it might be difficult to outrank them in one set of keywords, with another set you can dominate. We sell a book called "Thomas Jefferson Education." When we wrote this article, we had a very high 1st page ranking on Google and were only one of two websites that actually sell this book. This gives us a significant competitive advantage when it comes down to making sales from people searching for this book
Do you see how powerful this is? With a high ranking and little competition, this gives us a significant advantage. There are times where we even had a higher search engine ranking than the publisher of the book. Amazon has also ranked well for this book, but they only have used copies.
One of the most common questions that I receive is "How do I know what Google looks for to determine my ranking?" The fact of the matter is Google keeps this information secret so that people cannot manipulate the search engines.
This is why you should have a certain level of skepticism if someone claims they are going to show you "all the secrets to dominating the search engines." They really cannot because the only people that TRULY know the secrets work for Google and the specific details of those secrets change all the time.
I am not saying that people are lying when they tell you this. There are certain fundamentals that will typically always hold true. However, no one knows the specific components that you need to know in order to manipulate the rankings.
Since no one knows the algorithm is there anyway to dictate high search engine placement? One of the best ways to do so is to create a campaign where you create back links to your website. A back link is a link on another website that when clicked on, leads the visitor to your website.
Most search engines use back links as part of their search engine algorithm. For example, if you get a link on a website and the link says, "Butterfly", this will help your search engine rankings if your website is also about butterflies. This is how search engines determine what website should get placed where.
There are many ways to get back links. Here are some suggestions:
1. Ask and link back: One way is to ask others to link to you in exchange for you linking to them.
2. Press release: With a press release, you write about newsworthy announcements regarding your business. You submit it to a press release website and it gets published all over the internet. When it gets published, as long as you have a link to your website, it will create a back link each time your press release is used by a different website. One press release submission service is http://www.free-press-release.com/
3. Write an article: You can write an article about the topic that your web site is about with a link back to your website. You then want to submit it to the different article directories that are available online. Many ezine publishers and blog owners use content in these directories so you can get free links that way. You not only get the link from the directory, but you get the link from each site that uses your articles as well. One of the best directories is http://ezinearticles.com/
I believe the easiest and fastest ways to get backward links is to go with the article option. A single article can create hundreds, even thousands of back links for your web site rather quickly. This will result in search engine traffic for your real online business as well as traffic from visitors that come across those articles as well.
Article Source: Articlelogy.com
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