Effectively Split-Testing Your Landing Page - Everything You Need to Know
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Getting the most out of your landing page is all about testing out the various elements to make sure you are achieving a higher conversion rate. In addition to having a better opportunity to leverage the power of your landing page, split testing your page opens up the opportunity to establish a few ground rules that you can use over and over again to help make sure that your landing pages convert a lot better than the others. However, the question that is important here is this: how exactly do you split test your landing pages? And what's the best way to go about it? The following article will look at a few easy to apply landing page optimization tips that you can put to work immediately if you want to split test your page.
A good place to get started is by testing the credibility of the logos that you add to your landing page from a variety of organizations. The fact is that people place a lot of faith in organizations like the Better Business Bureau and joining them helps increase your conversion rate.
So sign up with multiple organizations like these and prominently display their badges on your landing page. Before you can add them permanently, though, test them out on your page to see what sort of a response you will get from them. If your conversion rates go up, keep displaying them or else all they are doing is cluttering up your page with something that isn't helping you. Sometimes it is a good idea to put testimonials on your landing page; they can have a positive effect on your conversion rate--other times, it is better to leave your page clean and without extemporaneous elements. There have been times when conversions actually decrease after testimonials have been added to your landing page. The primary point here is that even though testimonials aren't necessarily a bad thing, they might not be as helpful as you originally thought they would. Again, this shouldn't discourage you from using testimonials altogether, just make sure that you do enough testing before you put them on your landing page for good.
Change your background color to something that goes with the overall design of your landing page to see how it converts. Blue is an excellent color for experimentation because it often denotes trust. Use soothing colors for your background and pay attention to the response you get from your audience. Sometimes conducting split testing reveals astonishing data that you didn't know would be possible. So when you're working with the background color, don't limit yourself, try anything that you feel would be fine. Ultimately it isn't about what you like or what you love, it is about your prospects and visitors--they will decide for you which color works.
The things that we have talked about in this article are super easy to put to work and the only thing that you have to remember is that consistency is key with split-testing; running just a test or two isn't enough. You need to be constantly working on your landing page's improvement so that you get the possible results in the long run, and what's more, all the testing and tweaking will make your job easier in the future, regardless of then niche you're targeting.
Article Source: Articlelogy.com
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