Amazon's New Third Generation Kindle Reader Is In Demand
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Amazon recently announced that, in the four weeks following the release of their newly upgraded Kindle 3, consumers bought more Kindle readers than during the same time period following any earlier Kindle launch. The new Kindle is, not simply in demand, it is the fastest selling Kindle to date. As usual, Amazon did not reveal the exact number of Kindles which were sold, but they did advise that, since the release of the new version of the Kindle, customers have bought more Kindles on Amazon.com and the newly opened Kindle store at Amazon.co.uk combined than any other product.
At the end of July, Amazon announced their new Kindle 3. The latest version packs the same 6" display into a new slimmed down design which is 21% smaller and 15% lighter. Page turn speed is 20% faster and memory size has been boosted from 2GB to 4GB - sufficient to store 3,500 books. With the Wi-Fi turned off, the battery will now last for a month - even with the Wi-Fi on, a 10 day life is achievable - and the e-ink technology screen has had its contrast improved.
An entry level Wi-Fi only Kindle has been introduced, aimed at customers who don't see the need for 3G. This is on sale for just $ 139, the 3G plus Wi-Fi model sells for $ 189. Those prices represent huge reductions in comparison with the earlier $ 359 Kindle price tag. It's a clear sign of how the e-book reader market is developing and maturing.
During the first six months of 2010, Amazon sold three times as many Kindle books than they did during the same period of 2009. There are now more than 670,000 Kindle books available - not including the 1.8 million free titles on offer.
The Kindle remains the top selling product on Amazon's site. It is also the most gifted and most wished for product on Amazon.com and Amazon.co.uk. With the strong sales figures of the Kindle and the latest technical upgrades, it would be easy to overlook the importance of the opening of the UK Kindle store at Amazon.co.uk. The UK store has opened with 400,000 titles available and could increase international Kindle sales. If it proves to be successful - and why wouldn't it be - it seems probable that further "local" Kindle stores in France, Germany, Japan etc. - and any other country with its own independent Amazon website - might be opened.
Whilst Amazon still faces competition from the Apple iPad this doesn't seem to concern them too much. The difference in price between the Kindle and the iPad is, for the moment at least, large enough to tip the scales in favour of the Kindle for most customers whose chief interest is in reading books. The sale of e-books will become increasingly important as the e-book reader market develops and matures. The fact that Kindle books are outselling iBooks by a ratio of sixty to one speaks volumes.
Article Source: Articlelogy.com
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