Can registering your own TLD benefit your business?
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TLDs are top level domains and refer to the suffixes at the end of a domain name, such as, .com, .org, and .net. Some other commonly seen TLDs such as .edu or .gov are used only for educational and governmental institutions. Most webmasters will use the .com, .org, or .net extensions to build their websites to promote their businesses on the Internet.
While choosing their own TLD, most people use the .com TLD because when people type in a web address straightaway in to the URL bar, .com is the first thing that comes into their mind. However, while using a search engine, there are users that do not trust a .com domain to provide reliable information about a specialized or authoritative topic such as health. Furthermore, these are usually more expensive than the other TLDs.
The .org TLD is right for you if you want people to trust your website for information about authoritative topics. Although it can be registered for commercial as well as non-profit ventures, most Internet browsers consider this domain as a non-commercial TLD.
With the .net option, the choices that you have are more than the .com TLD. Furthermore, it is also cheap as compared to the other TLDs. Some countries were lucky in their allocation by ICANN of their top level domain, and they have allowed users to buy them, often at a premium. These include .co, .tv, .fm and .cc.
Another option that may be ideal for you is to choose a TLD that is your own company name. ICANN or the Internet Corporation for Assigned Names and Numbers allows you to do this and choose a TLD that is specialized to your corporation. So, if you are Burger King and you want a .burgerking as your TLD you can have it. If you are not, you can't. Whether this will work with brands with generic names is yet to be seen. For example, if your company is called Performance Exhausts, that is not the same as being called Toyota, and it may make it confusing to search engines what to display if someone searches A 370Z aftermarket exhaust when really that company could very well rank number one.
Only established corporations can get these TLDs as of now and it is perhaps very good way to build a unique identity for a business. It may also offer options for search engine marketing since Bing, Yahoo and Google may allocate more trust to this kind of domain when a brand is directly searched.
The cost is a factor that may put you off getting your own specialized TLD rather than a .com or .net. It costs around $200,000 just for applying for this specialized TLD. Trademark contravention is something that also needs to be considered since it remains to be seen how ICANN actually prevents someone else registering a TLD in your corporation's name.
Article Source: Articlelogy.com
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