How to Emulate The Success of Nike Dunk SB
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With a background in marketing, I was wondering whether it was possible to emulate the success of Nike Dunk SB. This may surprise a non-marketing professional but believe me, every marketing professional would like to imitate it, to some degree.
As a matter of speaking, marketing experts belong to two schools of thoughts. The first type, conceives products, assesses its potential over long term (without bothering about market surveys), and sway the market trends in favor of their offerings. An astute marketer is quick to discover hints much before the rest in the trade. They feel restless till the merchandises meet their hunch. And then you have the followers; some of them succeed to a moderate level briefly while a few of them even dare to go out of the way. It is precisely here that you have the key to unlock the secret of Nike Dunk SB’s success. They become fidgety until the products live up to their beliefs.
Recipe for the success of Nike Dunk SB is fabled. The shoe had aroused lots of hype long before its launch. Then it is promoted using unconventional methodologies to match the company's and products’ position and in the end, the path breaking product portfolio to ascertain sustainability. As they say, nothing succeeds like success, and Nike Dunk SB was in a favorable position to ride on the accomplishments of Nike Air Jordans. And on their part, Nike Air Jordans was relishing all the glory before the rise of Dunks and SB.
So, you have the roadmap to simulate Nike Dunk SB. Have a hierarchy of top selling products. Each product should be capable of evoking stronger rage than its predecessor did. In a way, you are copying how Nike Air Jordans gave way to Dunks which led to Nike Dunk SB. Remember, you are only following a proven success formula and emulating the SB Dunk.
You might say this is not new, if you are a marketer but still the secret to success has eluded everyone. Even though the role model is in front of you and you know every inch of how it made to top and you have all the necessary wherewithal at your call your launches have always came second to the leader. You know you couldn’t create a rage in the market, you couldn’t spoil the sleeps of zillions of youngsters and you are clueless when the leader hits you next.
Don’t you agree that success meets the leaders alone? If you still make it there copying the leader, you are still the second. It is not about emulating something but about taking the first step and setting a goal for your competitors without being perturbed by competition. Yes, your background matters to an extent, but so long as you fail to provoke the whole nation, I must confess, it is going to be hard to win the race. Your products will be pushed to the to the “also ran” list of followers.
Article Source: Articlelogy.com
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