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Domain Name Gold: Finding the Hidden Gems


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Domain name is the web address of your site, which generally follows with a 'www'. We can mention an example of this which is also a well reputed domain name is www.amazon.com.

What makes a good domain name?

First of all, it should be very easy for others to remember. You can have the name of your company as your domain name, but if a famous proverb or a small phrase very well suits your company, then you can have it as the domain name as well.

Also, make sure not to be too opinionated about your domain name. Ask others if they find it good, and make note of others' reactions to your domain name.

There are certain factors which you must avoid while registering a domain name, which include:

1. Avoid using any hyphens in the domain name since it increases the chances of the domain name being forgotten by people while they type it in their browsers, or even while they want to send you an email.

2. Try not to use digits in your domain name. For example, if it is 3.com, you have to inform everyone that it is '3' instead of 'three'.

Now consider some good points which make a domain name a unique one:

1. Though unnecessary, it is convenient to use '.com' as a part of your domain name. People normally tend to forget addresses ending in 'net' or 'org'. Also, confidential e-mails end up going to wrong addresses because of this.

2. Try to keep the spellings simple and it can just be better than others.

3. Don't exceed the length of the domain beyond 20 characters, or a couple of words. Shorter domain names are easier to remember than the longer ones.

For your main company domain name, the above-mentioned aspects have to be taken into consideration with due importance. It is noteworthy that hyphens, numbers, and non-.com domain extensions can be applicable to your secondary sites. But, for your company's main domain, follow the above ones. Should my domain name end with .com?

Well, as far as websites are concerned, '.com' extension is the most available one. So, I would suggest that use '.com' as part of your domain name. Finding good '.com' domains is difficult as most have been obtained.

It is important to know that '.com', '.net', '.org' actually indicate three different things. Commercial purposes are indicated by '.com', network purposes by '.net' and non-profit purposes by '.org'. Nowadays, this strict division does not hold. Choose any of the extensions available for domain names without thinking too much about these ins and outs.

Using uppercase or lowercase letters

You can have anything in your domain name except special characters like &, *, #, etc. You can have hyphens as well, and also, it doesn't make any difference whether you use uppercase letters or lowercase letters.

Should my domain name have dash?

Remember that a situation may arise that your desired domain name has already been bought, but, the same name is available with a dash. As sometimes it may remain as the only choice for you, familiarize yourself with the problems of using dash.

1. For communication purposes, using a dash is a strict no-no. Users may find it difficult to remember where the dash was located, and they might land up at a wrong website.

2) Dash is often left out by people as it is always difficult to use and uncommon to type.

Price of a Domain Name: You need to know that you have to pay as annual fee ranging from $6 to $50 varying as per the registration service) for your right to use the chosen domain name. But, it is just a rental service without letting you purchase the domain name.

Whether you choose the cheapest and the unknown or questionable registrants or not will influence the cost. My reminder is that a long-run loss may be cost by a short-run saving. At the time of registration, the access control panel domain is definitely important. A large majority of domain registrars permit modifying domain hosting, managed DNS records, and even broadening the domain for transferring the domain to another registrar through the Web interface without referring particularly to Support. You can thus be in total control. Once you have got the domain name started working to develop it for promoting your objects, you certainly would not want to admit some mistakes made by the registrars.

So, make sure that your domain name is registered remembering all the things mentioned above to prosper properly on this track. Will it be a Problem if someone else manages My Domain name?

It's not, if you are able to control it fully. If the outsource deprives you from modifying the information in the domain name which would be required for shifting the files to another web server, then it wouldn't be good to let someone else handle the domain.

It is, indeed, very astonishing if you are satisfied with your domain name because over 20,000,000 domain names have already been registered. Honestly speaking, it is quite natural that your purchasing the domain name exerts an influence on the choice of your domain name. Not only that, in the future it can inspire you to think about an unregistered name that can be secured. Having said this let me remind you that it is always wise to go for a perfect domain name from its current owner giving a suitable amount. For this, you need to have a handsome amount in your pocket.

The research on the subject which is expected of you as a marketer will make you familiar with a variety of opinions. You can also be sometimes discouraged by your choice of domain name. Nevertheless, there are two common points.

1. At the very outset of your business plan, choose your domain name. This is ideal in a competitive market.

2. Make it first to select once you choose a name.

To conclude, let me inform you that even if you haven't resolved your business plan, purchase the domain names that have fascinated you. It is not very expensive if it is bought at an affordable registrar like GoDaddy. In the future, you can resell it and can even enrich it with creative content. But, once you don't buy it, you may not get it in the future.
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