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SEO and Video Marketing


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YouTube is expeditiously changing to the utmost widely used website in the world. According to recent studies, YouTube viewers are watching over 3 BILLION videos a month. 3 BILLION videos! That is an amazing quantity to consider. For video marketing professionals, this is an opportunity to apply the worth of this traffic to improve brand familiarity and
immerse potential customers. Consider a recent hit on YouTube, "Our Blades are F***ing Great," a video by Dollarshaveclub.com. Dollar Shave Club invested in clever video production to help produce some buzz about their new service. Plenty of this game plan relied on their desire that their video would become viral, and by all accounts it did. But, supremely, Dollar Shave Club's video established that a commercial product/service, such as theirs, can succeed on a website such as YouTube with the right type of video and SEO.

Dollar Shave Club has done an awesome job targeting clear keywords appropriate to their company - 'cheap razor blades' and ?'affordable razor blades' are just two that I found while expeditiously searching Google. Their homepage is basic - it takes the customer straight to their video, gets their attention, and turns enough users into customers. The model can attain good outcome, if performed properly.

So, how can you increase your SEO, your brand name, your image, and (potentially) go viral? Well, as my title suggests, through video promoting. Every market is home to hundreds of businesses offering videography services, but videography just isn't enough. Companies that see worth in YouTube need to employ a video marketing company that not only supplies production, but is imaginative enough to create a clear message that is captivating - either through amusement or animation - or descriptive - through lessons or informational videos.

Original SEO strategies of effective content writing, meta-tagging, and link building are just as relevant with video. If your enterprise has a video series, linking your videos to each other in the description field compliments your link building. Titling your videos efficiently will also help help your search engine rankings. Google, who?conveniently? owns YouTube, ranks video especially accordant in their algorithm. Taking into account your target demographic can help you choose a strategy that may be most productive for your enterprise.

Here's a wonderful way to start. Write down your five most common customers - are these soccer moms, techies, sports fanatics, etc. Brainstorm potential videos of interest for each client. Stay-at-home moms, for instance, may find it beneficial to learn how to manage a particular household dilemma. Demonstrating your brand, and how it instantaneously resolves their problem, is a great way to build brand awareness. You see this all the time with commercials on television, so why not YouTube? In fact, I bet, if you were conscious of the SEO criteria essential for your video, if someone was on Google looking for a resolution to this obstacle, and your video popped up, they'd be much more prone to watch and learn. Now, there is no sure-fire way of attracting viewers to your video(s).

Much like entertainment, some movies dominate the box-office, while others fail miserably. Trying out new video marketing strategies, advertising them them through social media as well as SEO, and making these videos the center of your homepage can help begin to convert viewers into followers, and followers into customers. YouTube is the future hub of information, using its effectiveness now, can set your business up for excellent success in the future.
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