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Auto dealer supplies: three things that promote your company better than your sales people.


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A lot of auto dealerships tend to be spending too much cash on cosmetic marketing items that only produce a temporary effect. But they should set aside a greater portion of their supplies budget to buying items that will more permanently brand their dealership with their existing clients and create more repeat sales and referrals.

Service reminder stickers are a good example of a longer term purchase. Such stickers must have your (blank) contact details. Generic stickers don't develop customer loyalty. They simply encourage your client to get their car maintained at the nearest and cheapest service shop.

License plate frames need to be designed and chosen with some forethought. The most significant source for new customers is now your web site, not your telephone number. Be certain to place your website's address distinctly at the bottom of all license plate frames. If your company's name is uncommonly long, reduce it to some thing unique and place this name at the top of your plate. Plate frames receive a lot of daily views from potential clients. And over the duration of the car, which may be around 12 years, you might receive 7000 impressions for your company. It's critical this minor detail be done correctly.

There's lots of marketing opportunity on other locations on your customers' vehicles. The trunk area is a perfect spot to fit a decal with you company's name. It's normal for a lot of customers to ask that the decal be deleted. But, you may be surprised by how many are happy to leave it on their car, especially if they felt they received great service when they bought their car. Additionally note that graphics get more interest and views, as they are positioned in a spot where people do not expect to see a branding message. Vinyl graphics give you the opportunity to send out a secondary message that doesn't fit on plate frames.

Thus, when you're shopping for supplies, make it a priority to find the things that will have an extended lifespan at your dealership. These kinds of small items that you place on your clients' cars create a huge impact for years to come. Invest for the long term, and you'll receive long-term returns.


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